willie’s reserve strain

Willie’s reserve strain

For Immediate Release April 20, 2018

Happy 420 Day!

Special Birthday Presents Set to Arrive In Time for Willie Nelson’s 85th

Nelson’s Cannabis Company, Willie’s Reserve,

Introduces Exclusive Signature Cannabis In California

New Album Last Man Standing,

Featuring Just Released 4/20 Anthem “Ready or Roar,”

Out On Same Date

(Los Angeles) American treasure Willie Nelson expands his Willie’s Reserve catalog of cannabis with “Last Man Standing,” its first signature strain in California.

In honor of Nelson’s new album, also titled Last Man Standing, the cannabis variety and Willie’s new album will be released on April 27, two days before the artist’s 85th birthday. Leading up to the releases and starting the celebration early, a fourth song and video from the album, the Western Swing-flavored “Ready To Roar,” appropriately drops on 4/20.

Watch the video for “Ready To Roar” at

Pre-order the Last Man Standing album and listen to the singles now at

Last Man Standing was grown in California’s fertile Emerald Triangle and bred from some of the region’s legendary strains, including a cross of Blueberry and Purple Urkle. Its oversized crystal structure and light foliage color can be traced back to the Big Wreck strain, while its distinctive citrus aroma derives from Orange Tree.

“It comes from this huge plant with beautiful buds,” says Shane Osburn, who bred and cultivated Last Man Standing with his wife Amelia at Sol Grow Mendocino using organic practices and permaculture techniques. “It’s so expressive of its characteristics, when you walk past the plant it smells like an orange tree.”

All items offered by Willie’s Reserve in California will be distributed by Flow Kana from their cannabis campus and processing center dedicated to the small-batch craft cannabis farmer. “It is an honor to partner and power Willie’s Reserve and other brands that share the value of building a better and more sustainable cannabis industry,” says Michael Steinmetz, CEO and co-founder, Flow Kana.

“Willie is a soldier for the cannabis community,” adds Amelia. “We have total respect for how he’s told the world about what we do, through his music and through who he is.”

album cover: Last Man Standing

In assessing the trend toward legalizing sale and distribution of cannabis products throughout the United States, Nelson comments, “We’ve come pretty damn far from the point where they’d put you in prison for life for a seed to where we are now. It’s a lot of progress.”

The album Last Man Standing includes 11 essential songs to the iconic singer/songwriter’s catalog. Seven are co-writes with legendary producer Buddy Cannon, his close collaborator more than a dozen albums issued since 2008. One of Nelson’s most personal and introspective projects, Last Man Standing spans a wide emotional range, from the deeply reflective “Something You Get Through” to the rollicking “Me And You” and “Ready To Roar.”

For more on Last Man Standing and other offerings available exclusively through Willie’s Reserve, visit

About Willie’s Reserve

WILLIE’S RESERVE is a line of cannabis products inspired by American music legend and long-time marijuana advocate Willie Nelson. Launched in 2016, Willie’s Reserve is available in Colorado, Washington, Nevada, Oregon and California. Operating under the simple philosophy of “my stash is your stash,” Willie’s Reserve maintains the highest quality through partnerships with licensed producers to create a variety of strains, signature Ready Rolls, concentrates and edibles.

Willie’s Reserve is owned and operated by GCH Inc., a cannabis consumer products company founded with Willie Nelson to develop a portfolio of cannabis brands to meet the wide range of consumer desires. For more information about GCH Inc. and future plans, please contact [email protected] Follow us at and connect with us on Facebook, Instagram and Twitter.

About Willie Nelson

With a six-decade career and 200 plus albums, this iconic Texan is the creative genius behind the historic recordings of Crazy, Red Headed Stranger, and Stardust. Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor, and activist. He continues to thrive as a relevant and progressive musical and cultural force. In recent years, he has delivered more than a dozen new album releases, released a Top 10 New York Times‘ bestsellers book, again headlined Farm Aid, an event he co-founded in 1985, received his 5th degree black belt in Gong Kwon Yu Sul, headlined the annual Luck Reunion food and music festival at his ranch in Luck, TX during SXSW, launched his cannabis company Willie’s Reserve, and graced the cover of Rolling Stone magazine. In 2015, Nelson published “It’s A Long Story: My Life,” the unvarnished and complete story of his life that landed him on the New York Times’ bestsellers list. He also released a new studio album with Merle Haggard titled Django And Jimmie, which debuted at #1 on Billboard‘s Country album chart and #7 on Billboard‘s Top 200 album chart. In November 2015, the Library of Congress honored him with their Gershwin Prize for Popular Song for his contributions to popular music. He is the first country artist to receive the distinguished award. The following year began with the release of Summertime: Willie Nelson Sings Gershwin, a collection of 11 newly recorded Gershwin classics. The album debuted at #1 on both the Top Current Jazz chart and the Top Traditional Jazz chart, as well as earned him a Grammy Award for the Best Traditional Pop Vocal Album. In September 2016, came For the Good Times: A Tribute to Ray Price, an album of newly recorded interpretations of 12 Ray Price songs. A month later, Nelson released Pretty Paper, his new novel inspired his classic holiday song of the same title about a legless man who sold wrapping paper in front of a Ft. Worth, TX department store. In 2017, he released two albums of newly recorded performances: God’s Problem Child, with 13 new songs that debuted at #1 on Billboard’s Country album chart and #10 on the Billboard 200, and Willie Nelson and The Boys (Willie’s Stash, Vol. 2), that includes 11 country classics and one brand-new song performed by Nelson and his sons Lukas and Micah. For 2018, already scheduled is the release of Last Man Standing. Coming in April to celebrate his 85th birthday, it is comprised entirely of songs newly-penned by Nelson (and longtime collaborator and producer Buddy Cannon). These 11 essential new songs add to his classic catalog, and acknowledges the transience of time while marveling at the joy, beauty and surprise the world has to offer. It finds Willie Nelson rolling at a creative peak, writing and singing and playing with the seasoned wit and wisdom that comes from the road, which he still travels along performing for fans.

Willie’s reserve strain For Immediate Release April 20, 2018 Happy 420 Day! Special Birthday Presents Set to Arrive In Time for Willie Nelson’s 85th Nelson’s Cannabis Company,

Margo Price Opens Up About Weed & Her New “Willie’s Reserve” Strain

Recently, Grammy-nominated singer/songwriter Margo Price was honored with her own unique strain of weed, “All American Made.” “All American Made” was released exclusively through Willie’s Reserve, the personal marijuana brand of country icon Willie Nelson. Miss Margo’s indica-dominant special strain is named after her 2017 chart-topping studio release, All American Made.

Nelson, who will celebrate his 86th birthday on April 29th, has been in the music business for 63 years. While he’s famously been an advocate of the marijuana plant since the 1960’s, his time in the marijuana business—at least officially—began much more recently in 2015. That’s when Nelson co-founded Willie’s Reserve, a brand that sells flower, edibles, pre-rolls, and paraphernalia on the United States’ growing legal marijuana market.

Price opened up in an interview with High Times about her recent engagement in the retail marijuana market. She explains, “It was like, ‘Guys, some [musicians] want to sell clothes on the Home Shopping Network, but I want to sell weed.’ I just wanted to do it legally this time. I hope that it’s just the first of a venture that will lead to my being more involved in weed [retail].”

Margo went on to discuss the politics surrounding weed in her hometown of Nashville. She continues, “Nashville is just such a drinking city. It honestly feels like if you don’t drink, you’re just not going to be considered ‘cool’ by a lot of the performers here. I do drink, but I practice really strong moderation because it makes me feel like shit, but I look forward to a day when I can be completely open with preferring to just smoke. I think it makes everyone completely peaceful, along with all the other benefits. There’s just such a grey area for it around here: I feel like it’s pretty socially accepted, but it’s really not in certain circles here. That’s why I mostly hang out with musicians; they’re outsiders and weirdos, anyway.”

On Thursday, Price shared a post to her Twitter, exclaiming that her fans, or just fans of weed, can purchase the strain at select retailers throughout the state of California.

Smoke um if you got um! My weed strain with @WilliesReserve flower and pre-rolls available all over California ✌?

Make sure to tune into the 2019 Grammy Awards this Sunday, February 10th, as Price is nominated in the Best New Artist category. With a baby on the way in May, Price will take a break from touring for the majority of the winter and spring, before heading out on the road this summer. For ticketing information and a full list of Margo Price’s upcoming tour dates, head to her website.

Recently, Grammy-nominated singer/songwriter Margo Price was honored with her own unique strain of weed, "All American Made."