The American rapper and cannabis culture icon will work to promote customer awareness of Seedo's tech, the company said. Why CO2 is Your Home Growing Best Friend What springs to mind when you think of CO2? Global Warming is probably pretty high on the list. One of the main causes of global warming and the effect What’s Going On With Cannabis Tech Darling Seedo? When Seedo Corp SEDO , an Israeli startup promising to fully automate cannabis home growing by using AI, released the first images of its home
Seedo Was The Case: Snoop Dogg Signs On As Brand Rep For Israeli Cannabis Tech Startup
Israeli cannabis startup Seedo, the company that has developed a fully-automated indoor medical cannabis grow device, has signed US rapper and cannabis icon Snoop Dogg as a brand ambassador.
The Israeli company said in a statement on Tuesday that Snoop, né Calvin Cordozar Broadus Jr., will work with Seedo “on a variety of platforms” to “achieve optimal consumer awareness of this innovative technology.”
Founded in 2013, Seedo developed a fully automated and controlled indoor growing device, resembling a mini-fridge, for pesticide-free agriculture markets with a first focus on cannabis but with wider applications. The product analyzes growth and optimizes conditions for cannabis and other plants for home and commercial use. Monitoring occurs via smartphone app.
Seedo says the device can grow the cannabis plant from seed stage without human intervention over the course of 90 days, making for an independently run cannabis growing operation. The machine weighs between 120-140 pounds (54-63 kg) and measures 40 by 24.4 by 24.4 inches (101 x 62 x 62cm), with units listed at $2,400 each.
Seedo says its AI-powered turnkey systems allow anyone, “from average consumers to large-scale producers” to grow a variety of plants at lab-grade quality “without prior experience or ample space.”
Snoop Dogg – whose hits include the track “Smoke Weed Every Day” – said: “Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I’m all the way down with.”
“Seedo creates cost savings and the opportunity for all people to benefit from agricultural technologies,” added the rapper, a mega-star and cannabis advocate whose marijuana use is a big part of his public image and his music. In 2012, when Snoop Dogg was briefly known as Snoop Lion, he told a Reddit audience in an AMA – ask me anything – post that he smokes about 81 blunts per day.
And in an interview last week, he revealed that he employs a full-time “blunt roller” who he pays between $40,000 to $50,000 per year, and whose sole responsibility is to prepare Snoop’s preferred marijuana delivery system.
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His social media presence, with 36 million followers on Instagram alone, is filled with cannabis memes and references.
Snoop Dogg at the World Music Awards Show in August 2015. Deposit Photos
Snoop Dogg is also a long-time cannabis entrepreneur. In 2015, he co-founded the media organization Merry Jane, which focuses on news about cannabis, and launched a new line of cannabis products called Leafs by Snoop offering a range of flowers, concentrates, and edibles.
Seedo CEO Zohar Levy said the company was “honored to partner with an industry icon like Snoop Dogg.”
“Snoop’s vast global following, industry influence and network reach will provide us an invaluable resource for Seedo as we continue to grow. The synergy between Seedo’s products and Snoop’s platforms is truly natural,” Levy added.
As part of the partnership, Seedo said Snoop Dogg will help “educate consumers on the environmental benefits and social opportunity of Seedo’s home and commercial grow technology” and contribute to a social responsibility program that will be sharing Seedo’s growing practices. The program will also provide donated Seedo products to local communities, neighborhood organizations, and Snoop’s community of influencers, the company said.
The initiative will start in Snoop’s hometown of Long Beach, California.
The Seedo device displayed at Food Tech IL in Ocrober 2019. Photo by NoCamels Staff
Seedo began delivering the first pre-sale home-grow units to customers in California earlier this year. It also signed a marketing and distribution agreement for Europe with Namaste Technologies, a Canadian global online cannabis marketplace, this summer and finalized a deal with retail innovation firm OutForm to optimize Seedo’s US distribution channels and supply chain. OutForm – which works with global retail leaders across industries, including Best Buy, Bed Bath & Beyond, and Home Depot — is set to introduce Seedo to retailers and consumers across the US.
Why CO2 is Your Home Growing Best Friend
What springs to mind when you think of CO2? Global Warming is probably pretty high on the list. One of the main causes of global warming and the effect it’s having on our earth is the rise of CO2 concentrations in the atmosphere.
The beauty of plants (one of many), is that they absorb harmful CO2 and use it to photosynthesize to produce energy, oxygen and plant cells. This is why forests and plants are known as ‘Green Lungs’, because they’re inhaling CO2 and giving us the oxygen that we breathe.
CO2 for Home Growing
It’s a well-known fact in the agricultural world that high concentrations of CO2 can improve the growth and yield of a crop. Greenhouse farmers have been doing it for years. How does it work? In high-light situations, supplying more CO2 allows your plants to use more of that light, which results in increased photosynthesis and therefore faster growth and bigger yields.
In a natural ‘outside’ atmosphere CO2 moves at around 400 ppm. However, it’s been shown that the herb plant can benefit from up to 3 times that, between 1200 – 1500 ppm.
The use of CO2 for most home growers, particularly if you’re just starting out, can be expensive (think hundreds of dollars for CO2 equipment alone!). But the obstacles don’t stop there. Actually putting the equipment together and using it effectively for CO2 enrichment is no easy task. In fact, it could end up being a complete waste of time and money.
This article by Grow Weed Easy gives you an in-depth look at how CO2 works.
How Can Seedo Help?
CO2 isn’t a magic formula that you can just increase and automatically see a bigger yield and faster growth. As with everything, it takes expertise and knowledge of how to use it. You’ll need to consider positioning, the right amount of light and timing.
Seedo is an automatic growing machine that initiates this whole process for you, without you even lifting a finger. It comes with both the hardware and software to utilize CO2 enrichment in exactly the same way a professional greenhouse grower does.
The results? You’ll get a bigger, more rewarding crop in a shorter space of time with Seedo raising the CO2 levels up to 12000 ppm. It’s all completely automatically, all you have to do is replace the CO2 cartridge when it runs out (2 supplied in your starter kit). The added benefit of the fully-sealed environment that Seedo provides, is that plants will be guaranteed adequate nutrients and to be free from pests. Think about how Seedo could make your home growing experience a ton easier before you jump into the world of CO2 DIY…we think you’ll agree it makes sense.
What’s Going On With Cannabis Tech Darling Seedo?
When Seedo Corp SEDO , an Israeli startup promising to fully automate cannabis home growing by using AI, released the first images of its home grow kit resembling a mini-fridge, the cannabis community went bonkers.
The concept of automated grow boxes was not entirely new, but Seedo has garnered attention since launching in 2013 with a slick design and cool explainer videos. Doubling down on its social media presence, the company sought endorsements and ultimately signed Snoop Dogg as a brand ambassador.
If you aint growin right you aint goin right get urself a #SEEDO and grow all ur greens the right way! plants, herbs, veggies, u name it!
go n get urs at https://t.co/FllcDaE0of #ad pic.twitter.com/V1RmpML40p
— Snoop Dogg (@SnoopDogg) December 9, 2019
But it’s not all roses in Seedo’s world: the company has had shake-ups in the C-suite and debt settlement of late. Customers now face the prospect of losing investments, and for some it’s for a device they have yet to receive.
The company began 2019 by touting its delivery of units to pre-sale consumers. By April, Seedo announced plans to produce an additional 1,800 units for the second quarter of the year. In July, the the company reported “outstanding results” from the initial home grows completed by pre-sale customers.
Seedo Customers Beg To Differ
Despite the hype and the company assuring that its product works wonders, reports of faulty devices and unfulfilled shipments have surfaced, with a number of complaints posted on Twitter, Facebook and the company’s Reddit subreddit page.
For instance, one customer posting on Reddit as rabbi-reefer reported “major problems, including leaks, pump failure, and connectivity issues,” adding that “users have lost entire grows due to machine failures.”
When Seedo did respond to customer complaints, the answers were not particularly satisfactory.
The company said refunds were taking longer than expected because “the multiple delays … in production, supplies and customer care, are also affecting the financial dept,” according to Reddit user rabbi-reefer.
The post said the company promised a refund in six to eight weeks.
Seedo’s CEO Responds
In early December, Zohar Levy, Seedo’s CEO and chairman, responded to inquiries from Benzinga.
Six months prior, Seedo began shipping devices to the first of its 3,000 pre-sale customers in the U.S., Canada and European Union, he said
The companyslowly ramped up manufacturing during 2019 with its third-party manufacturer in China, “trying to ensure product stability” as the device debuted in the market, the CEO said.
“We have moved forward with deliveries in the fastest possible manner despite unforeseen roadblocks such as the 30% Trump tax, with Seedo absorbing the whole tax cost,” Levy said.
Seedo has successfully delivered hundreds of devices and already has “satisfied clients who have already completed full grow cycles and are enthusiastic from the results,” he said.
As 2019 drew to a close, the company discovered “a fault in the production line” with its Chinese manufacturer, the CEO said.
“Because of this, there have been some customers who have received devices containing these manufacturer faults. These customers will of course receive replacement devices at the soonest possible time.”
As of December, Seedo had temporarily paused production in order to assess the issue and find a solution moving forward, Levy said.
The situation caused delays in Seedo’s estimated delivery times, both for new and replacement devices, he said.
“It is important to note that during our pre-sale campaign, we provided an estimated one-year shipping time to our early adopters but did not promise an exact date. We have done our best to keep our pre-sale customers updated on realistic shipping times despite the unforeseen delays.”
The CEO addressed customer service complaints and said Seedo recently reorganized its customer service team “after discovering inadequate timely service.”
The new team has been working dilligently to respond to all inquiries, Levy said, promising that any customer requesting a refund will receive one.
“As a startup company with an innovative product in a new market, we were lucky enough to have a large following and early adopters. As I’m sure you know, with this comes many challenges and we are constantly striving to achieve the best possible product and service for our loyal customer base.”
Mistakes have been made along the way, and Seedo is doing its best to communicate and fix these issues, the CEO said.
Since Levy made the comments to Benzinga, Seedo saw its CFO Uri Birenberg resign Dec. 9. The following day, Levy filed in an Israeli court for debt settlement, according to an SEC filing by Seedo.
The filing said the company’s wholly owned subsidiary Eroll Grow Tech Ltd., was in debt of roughly $20,609,827 and lacks the capital to continue operations.
Before Birenberg, a few board members also left the company.
Seedo In Limbo
The uncertainty of the company’s future leaves consumers in limbo, especially since many believe a closure of the company would mean the devices would stop working, as much of the data and software seems to be lodged in Seedo’s servers.
The fate of the company and its customers remains to be seen.
Investors are not as optimistic as they once were. Over-the-counter Seedo shares have tumbled from a the $1.85 level six months ago to the current price of 0.0600 cents per share.
Photos courtesy of Seedo.
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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