Midwest Seed Re-Launches
Midwest Seed Re-Launches
Building Seed Organization of the Future
17 years ago, a small group of experienced seedsmen and I had the good fortune of helping to launch Midwest Seed Genetics across the Missouri River into NE. I am now humbled to say that we grew the Midwest Seed Genetics brand faster than any other brand in history. The products we sold and the people we hired to represent us in the market were dedicated to helping the American Farmer grow. Our customer’s needs were at the center of everything we did and we had a ton of fun doing it.
Happy to report that we’ll be doing it again as an independent American brand dedicated to our customers’ success. Midwest Seed Genetics is a high-performance, outward-focused seed organization dedicated to helping the American Farmer grow. For more information, please visit midwestseed.com
About Midwest Re-Launch
Don Funk, founder of Channel Bio Corp, is leading a team of entrepreneurs to launch Midwest Seed Genetics across the Corn Belt for the 2017/2018 growing season. In 2001, Funk purchased Midwest and turned it into a regional powerhouse. He is reacquiring the brand for the purpose of providing farmers meaningful choice in the dynamic future that awaits agriculture.
“Over the last several years, we’ve been closely watching the seed industry, spending a great deal of time listening to both farmers and seed industry professionals,” says Funk. “While there is great excitement for what the future holds, there is also frustration and dissatisfaction. The people of agriculture are being left behind. We will put them first again.”
“Most importantly, we will bring unique, high-performance, product choice to the American farmer. We’re also stripping away the complexity, gimmicks and inefficiency the industry has created so we can put more money into our customer’s pockets…money that is theirs to begin with.”
In preparation for the launch, Funk is assembling a core team to drive Midwest into the future.
“We’re focused on people who share a great entrepreneurial spirit as well as a belief the seed industry is weighted down with inefficient practices. I’m excited to work with extremely capable people who are focused on bringing real value to farmers for decades to come.”
“While the seed industry turns inward, focused mainly on itself, we will practice a philosophy we call Outward Focus, providing product choice and an experience based on what our customers tell us they want, rather than on what we decide is good for them.”
“Some may say this is largely going back to what worked best in the past. We would absolutely agree with them. We know from experience, if we help farmers succeed they will take us with them. The next generation of farmers is rightfully looking for the best – the best product, the best service, the best experience. We won’t provide anything less.”
If you have any questions please contact One Purpose People at 402.669.4596.
Sourcing Next Generation Talent to Feed and Clothe a Hungry Planet. At One Purpose People, our mission is to honor God by helping others develop meaningful careers and help feed a hungry planet.
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