marijuana activist

Cannabis activists say legalization is the first step in reforming the police. But creating an equitable industry for Black entrepreneurs has been an uphill battle.

Activists say legalizing cannabis is a key step to reducing the disproportionate impacts of policing on Black and other minority communities, in the wake of protests against police violence across the US.

Marijuana and policing are intertwined in a way that disproportionately hurts minority communities, five experts told Business Insider. They point out that thousands of Americans are imprisoned on cannabis-related charges, even as the drug is legal for some uses in 33 states and companies that sell it trade on major stock exchanges and pay their CEOs millions.

While marijuana use is not benign, experts say legalizing it at the federal level would remove a major pretext police use to justify stopping people of color and would reduce incarceration rates for drug-related crimes, allowing more people to freely access economic opportunities.

“The number one pretext for stopping young Black and brown youth is cannabis,” said Steve Hawkins, the executive director of the Marijuana Policy Project, a nonprofit that advocates for marijuana legalization in the US. “And with that aggressive policing targeted at communities of color, it has been a recipe for there to be violent encounters along the way.”

In 2018, there were almost 700,000 marijuana-related arrests in the US — more than all the arrests for violent crime that year, according to an American Civil Liberties Union report based on data from the FBI. Ninety percent of those arrests were for simple possession, the ACLU says, rather than trafficking.

And even though marijuana-related arrests have decreased in states with legal cannabis, Black people are still more likely to be targeted by police for marijuana use: Black people are 3.6 times more likely to be arrested for marijuana-related crimes, despite usage rates on par with white people, according to the ACLU.

Trump opposes federal cannabis legalization, while Biden supports decriminalizing it

President Donald Trump opposes federal cannabis legalization, and it’s unlikely to happen as long as Republicans control the Senate. Former Vice President Joe Biden, the presumptive Democratic nominee, supports decriminalizing marijuana and expanded medical access, though does not support federal legalization.

Democrats Sens. Bernie Sanders, Cory Booker, and Kamala Harris have all said in the past that marijuana legalization is crucial to reforming the police.

There are a number of bills circulating in Congress to try and resolve the state-federal conflict on cannabis legalization. Some, like the STATES Act, are more friendly to cannabis companies, by making it easier to do business and access regular banking services afforded to other industries.

Others, like the Marijuana Justice Act, or MORE Act, go further in legalizing cannabis, expunging the records of those who have been prosecuted for cannabis crimes, as well as reinvesting cannabis industry profits and tax revenue back into communities that have been disproportionately affected by the War on Drugs.

Kassandra Frederique of the nonprofit Drug Policy Alliance says cannabis companies shouldn’t use social justice as a way to “fatten pockets,” since the legalization movement has come at the expense of Black lives.

“Social justice should hold up cannabis legalization,” if it’s not addressed in initial legislation, Frederique says. “A lot of people that are making money right now did not build the road that they are driving on.”

Police killings and the scent of marijuana

As one example of the way that cannabis intersects with police violence, take the case of Philando Castile.

Jeronimo Yanez, the police officer who shot and killed Castile during a routine traffic stop outside of St. Paul, argued in testimony that he feared for his life because Castile had “the guts and audacity” to smoke marijuana in front of a five-year-old girl who was in the car with him, the Associated Press reported.

Marijuana is decriminalized in Minnesota, but Castile’s alleged use became a focal point for Yanez’s defense attorneys. Yanez was acquitted of all charges, though fired by St. Paul’s police department.

Beyond police reform, many activists say that as states like New York weigh how to legalize cannabis, social justice issues must be at the forefront of the legislation — otherwise, there’s a risk of perpetuating existing inequality. It’s much easier, activists say, to bake social justice measures into the legislation at the outset, rather than retroactively.

‘Structural barriers’ for Black and other minority entrepreneurs in the cannabis industry

Because the cannabis industry is illegal under federal law, there are “structural barriers” to ownership and opportunity for Black and other minority entrepreneurs in the cannabis industry, said Justin Strekal, the political director of the National Organization for the Reform of Marijuana Laws (NORML).

A 2017 survey — the most recent data available — found that just 4.3% of entrepreneurs in the cannabis industry identify as Black.

That’s a result of the lack of access to financing, “overzealous” regulations, and the restrictions on the ability to provide licenses to those who have been formerly incarcerated or convicted of cannabis-related offenses, Strekal said.

On top of that, cannabis entrepreneurs can’t get loans from the Small Business Administration, meaning they must either find wealthy investors or borrow money at high-interest rates, Strekal says.

Most banks won’t work with cannabis businesses either, due to the conflict between state and federal laws.

Al Harrington, a former NBA power forward and the CEO of Viola Brands, a California cannabis company, says that many Black entrepreneurs lack access to the same capital networks of their white counterparts.

An incubator program for Black entrepreneurs in cannabis

“It’s hard to take advantage of these opportunities,” Harrington says. “They’re susceptible to predatory investors and things like that. So as an industry we have to figure out a way to be able to be more accessible to people of color and allowing them to have those same opportunities.”

Viola is developing an incubator program to help Black entrepreneurs in cannabis. Harrington said he sees lots of Black-owned cannabis brands that have carved out a niche in the market but lack the connections and expertise to bring their businesses to the next level because the industry is hyper-competitive, especially because some cannabis companies are publicly traded and backed by deep-pocketed investors.

That’s where his incubation program can help in taking companies to “the next level,” he says.

But Harrington says economic benefits are nothing without expunging records of those prosecuted for marijuana-related offenses.

“Most people that have these convictions are Black people,” Harrington says. “Now, they’re released, and they can’t work in the industry — it’s like they’re still handcuffed. So expungement is one way to create jobs.”

There is also perhaps a more pernicious issue with social justice measures in cannabis legalization: it puts Black and other minority entrepreneurs — so-called “equity applicants” for cannabis retail licenses — at risk of being exploited by their investors and business partners, Harrington said.

Some companies see equity applicants as “competition,” said Jason Ortiz, the president of the Minority Cannabis Business Association, even though Black and other minorities have paved the way for cannabis legalization.

Others exploit the equity provision in some states to partner with minority entrepreneurs in name only while freezing that person out of most of the income from the business through complex legal structures, a Boston Globe Spotlight investigation found.

The right model for equity applicants

Ortiz said states should create watchdog agencies that review management agreements before deals get signed.

“They can say, this doesn’t look like a typical management agreement,” Ortiz says. “They can set certain parameters around ownership requirements, investment requirements, and things like that.”

Ortiz also proposed flipping the traditional model of equity applications. In a lot of circumstances, a group of cannabis investors will “shop around” for someone that fits a state’s definition of an equity applicant — which isn’t always standardized — and put that person’s name on the license application as a figurehead to help speed the application process along, he said.

Ortiz says the correct model should be for an equity applicant to find investors willing to partner with them and be involved in the process from the beginning, and that’s where activist groups and state governments can help.

But activists caution that creating an equitable cannabis industry is only one small part in reversing decades of systemic racism and economic inequality.

“It’s unrealistic to expect the emergence of one legal industry to rectify systemic economic oppression over generations,” Strekal, of NORML, says. “The marijuana industry alone cannot provide that many opportunities.”

Getting the economic benefits of legal cannabis into the hands of Black and other minority entrepreneurs has been an uphill battle, activists say.


What is a Cannabis Activist & How to Become One?

At first glance, it appears that the news surrounding marijuana these days is almost always positive. Legalization, decriminalization and societal acceptance are carrying cannabis and cannabis-related products into the mainstream. There are now 33 states where marijuana is legal for medical use and 11 where residents can enjoy recreational weed, with a number of other states expected to join the growing list of recreational weed states in the near future. Take a closer look, however, and it becomes immediately clear that for all the gains that have been made over the past 25 years, marijuana activists have much to do to reach the goal of a system of equality.

Cannabis might be legal at the state level, but according to the Federal Government, it is a Schedule I substance and therefore prohibited under federal law. Unfortunately, high arrest rates disproportionately affect the BIPOC (Black, Indigenous, People of Color) community and it is clear that a severe bias exists when it comes to arrests and incarceration of U.S. citizens for marijuana-related offenses.

According to a report from the American Civil Liberties Union, “on average, a Black person is 3.64 times more likely to be arrested for marijuana possession than a white person, even though Black and white people use marijuana at similar rates.” There are currently over 40,000 people in jail in this country because of marijuana offenses. Marijuana activism is as important today as it has ever been.

The Role of the Marijuana Activist

Marijuana activists are individuals who are energetically involved in advancing the cause of marijuana legalization and legitimization. They seek to increase public awareness of the legislative issues surrounding the use of medical marijuana, remove regulations that restrict access to marijuana or work to reform a broken criminal justice system that prejudicially targets underrepresented or marginalized communities. A weed activist can work alone or work with/become a member of any number of organizations that focus on the inequalities and erroneous information that still surround cannabis – organizations like NORML, National Cannabis Industry Association and Marijuana Majority. Notable cannabis advocates include:

Known as the “Emperor of Hemp”, Herer is the author of the influential book The Emperor Wears No Clothes and founded Help End Marijuana Prohibition (HEMP). Herer’s legacy is immortalized by the eponymous sativa-dominant strain.

D’Angelo co-founded the first commercial cannabis lab and the first cannabis investment firm in the country. He has worked tirelessly for decades to decriminalize and legalize cannabis.

The “Martha Stewart of Marijuana” founded Women Grow – the cannabis industry’s largest professional female networking organization – and also started the Jane West cannabis lifestyle brand that has turned countless suburban moms on to the health benefits of marijuana use.

Peron was instrumental in California’s medical marijuana legalization in the 1990s and co-authored California’s groundbreaking Proposition 215. He also co-founded the first public cannabis dispensary (San Francisco Cannabis Buyers Club) and was known for providing marijuana to San Franciscans suffering from AIDS at the height of the epidemic.

How to Become a Cannabis Activist

There are several ways to become a marijuana advocate, support the movement for reform and reach the ultimate goal of federal legalization. As with any type of activism, it is important to be informed and stay up to date on the ever-changing cannabis landscape in the U.S. Follow the news, understand existing and potential legislation and get engaged!

Find the Group That is Right for You

We mentioned a few organizations above, but take some time to investigate and decide where you want to focus your energy. Do you want to focus on cannabis legalization? Do you want to fight for those imprisoned for marijuana-related offenses? Looking for a local group of medical marijuana activists? Get online and find the right fit.

Go to Local Government Meetings

Even within states where medical and recreational cannabis are legal, there are municipalities where they are not. Regularly attending city council or county board meetings and making your voice heard can have a profound effect on local ordinances that might unfairly target minorities or prevent patients from accessing medical weed.

Become Educated on Political Candidates and Vote

It’s not just a worn cliche – your vote counts. Use it to back pro-cannabis legislators and pro-cannabis legislation. Laws and statutes regarding marijuana are often written and championed thanks to strong public support and the will of the people.

Attend an Event or Rally

Going to cannabis advocacy events is an excellent way to meet similarly minded people and champion the cause of marijuana. Local gatherings on a small scale are great for networking and larger marches and rallies can prompt the public and politicians to understand the strength of the movement.


We live in a capitalist society and money talks. Cannabis advocates and pro-marijuana organizations require funding to operate and effectively educate others. A little research can go a long way to guide you and your dollars to a suitable group or association that will benefit from your philanthropy regardless of the amount of cash donated.

Are you a cannabis activist or have you thought about joining others in marijuana activism? Take a moment to let us know in the comments section what it’s like where you live and the cannabis issues that you find to be most important.

At first glance, it appears that the news surrounding marijuana these days is almost always positive. Legalization, decriminalization and societal acceptance are carrying cannabis and cannabis-related products into the mainstream. There are now 33 states where marijuana is legal for medical use and 11 where residents can enjoy recreational weed, wi