impact auto

Impact Auto Auctions Launches SpinCar® FeatureTour®

Leveraging IAA’s Global Merchandising Technology

WESTCHESTER, Ill.–( BUSINESS WIRE )–Impact Auto Auctions Ltd., the Canadian business unit of IAA, Inc. (NYSE: IAA), a leading digital global marketplace connecting vehicle buyers and sellers, announces the launch of SpinCar® Feature Tour® within its online auction platform. This state-of-the-art feature enhances the recently introduced Impact 360 View™ and further expands the company’s industry-leading merchandising platform in the Canadian market. This new tool allows buyers to identify value-added features and options quickly on each listed vehicle.

“After a successful launch in the US, we are eager to bring IAA’s industry-leading merchandising technology to Canada,” said Maju Abraham, Senior Vice President and Chief Information Officer for IAA. “Leveraging our best-in-class platform across different markets creates greater buyer engagement, delivers a more competitive auction environment, and pushes higher proceeds for our sellers on a global scale.”

“IAA’s merchandising technology is helping our buyers build confidence and drives higher sales for our sellers,” said Blair Earle, Managing Director of Impact. “Easy access to detailed vehicle information contributes to the buyers’ research process, leading to more informed bidding and buying decisions.”

Powered by SpinCar’s cloud-based software platform and comprehensive database of OEM-endorsed multi-media content, Feature Tour provides Impact’s buyers with instant access to each vehicle’s original manufactured features and options. By providing easy-to-understand videos, graphics and content, buyers can make more confident and informed purchase decisions. Feature Tour also provides buyers with the ability to customize their evaluation of vehicles based on specific areas of interest, including safety, performance, technology and convenience features.

This new feature is the latest addition to Impact’s merchandising offering in Canada, which includes:

  • Enhanced imagery that enables buyers to best assess each unique salvage asset through features including Impact 360 View, Engine Start video, and High-Resolution Images.
  • Information that provides the buyer with in-depth details on the vehicle including technology and convenience packages as well as safety features. Personalization that delivers curated vehicle content and options based on a buyer’s research, bidding and buying behavior through IAA Buyer Recommendation Engine™.

In 2020, Impact introduced the salvage auction industry’s first 360° walk-around digital experience, IAA 360 View. Capturing both vehicle interiors and exteriors during IAA’s check-in and inventory process, 360 View extends vehicle evaluation tools and capabilities for the buyer beyond traditional condition reports and static photos.

IAA, Inc. (NYSE: IAA) is a leading global digital marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles. Headquartered near Chicago in Westchester, Illinois, IAA has nearly 4,000 employees and more than 200 facilities throughout the U.S., Canada and the United Kingdom. IAA serves a global buyer base – located throughout over 170 countries – and a full spectrum of sellers, including insurers, dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access to multiple digital bidding and buying channels, innovative vehicle merchandising, and efficient evaluation services, enhancing the overall purchasing experience. IAA offers sellers a comprehensive suite of services aimed at maximizing vehicle value, reducing administrative costs, shortening selling cycle time and delivering the highest economic returns. For more information on IAA visit, and follow IAA on Facebook, Twitter, Instagram, YouTube and LinkedIn. For more information on Impact visit, and follow Impact on Facebook, Instagram, and LinkedIn.

About SpinCar

SpinCar offers automotive dealers, wholesalers and OEMs the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkArounds® and Feature Tour® products build trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver hyper-personalized interactions across the entire car shopping journey. To date, the company has delivered nearly 600 million shopper interactions across 20 countries. To learn more about SpinCar, visit

Uncertainties Affecting Forward-Looking Statements

Impact Auto Auctions Ltd., the Canadian business unit of IAA, Inc. (NYSE: IAA), a leading digital global marketplace connecting vehicle buyers and sel

Impact Auto Auctions accelerates shift to digital

Impact Auto Auctions Ltd., the Canadian business unit of digital global marketplace IAA, said on Thursday it was shifting its online auction platform Impact AuctionNow to a “fully digital experience.”

IAA developed AuctionNow, which is an adaptive platform used in the Canadian and U.S. markets. IAA says it developed the platform “to allow product enhancement that is both proactive and responsive to their dynamic global market.”

IAA says its development of the proprietary AuctionNow platform gave the company full autonomy to “continuously enhance the global buyer experience,” making those enhancements based on customer suggestions and recommendations.

Impact managing director Blair Earle said AuctionNow’s foundation features adaptive technology.

“So shifting all Impact branch locations from a physical to digital experience was seamless,” Earle said in a news release. “Client feedback has been overwhelmingly positive, and our business did not miss a beat.”

The company’s Customer Experience, or CX, discipline and Voice of Customer, or VOC, platform are used to gather, prioritize and build new product features and enhancements.

With the scalable technology, IAA can build and enhance features and functionality quickly, said IAA chief information officer Maju Abraham. That provides “an unmatched experience for our buyers,” Abraham said.

“Understanding the dynamic nature of our business means we develop technology platforms that can move at the speed of our industry,” Abraham said.

Impact Auto Auctions Ltd., the Canadian business unit of digital global marketplace IAA, said on Thursday it was shifting its online auction platform Impact AuctionNow to a “fully digital experie