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bud light cut the cheese commercial

bud light cut the cheese commercial

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Bud Light Time To Cut The Cheese

Bud Light is promoted in an online ad playing with euphemisms for flatulence. Set in a delicatessen two cheese makers talk about the cutting the cheese – timing, gender, pulling finger… The ad was placed on the Bud Light site as an ‘Easter Egg’ after the Super Bowl 2008.

Hey Dave the day’s over. Time for a Bud Light.
I can’t. I have to cut the cheese.
I thought you cut the cheese already.
Wasn’t me.
I heard you cut the cheese this morning!
I have to cut the cheese in spurts throughout the day.
You should cut the cheese first thing in the morning like me. Otherwise it starts backing up…
I couldn’t cause my girlfriend was here this morning and you know how that goes.
I cut the cheese in front of my girl once and never heard the end of it.
You ever seen a woman cut the cheese?
No they don’t do it right. They’re too delicate.
My grandmother cut the cheese all the time, especially as she got older
Third Guy: Hey guys I’m going to be in the back. I’m gonna pinch a loaf.
(strains)
Want me to pull your finger?
Will your pulling my finger help me cut the cheese?
If I pull your finger you’ll be cutting the cheese within seconds.
(finger pulling, closely followed by cheese cutting with ease)
Oh yeah!
(Bud Light logo)
I have to run – gotta drop the kids off at the pool.

Click on the image below to play the video.

Credits

Cut The Cheese was developed at DDB Chicago by group creative director Mark Gross, creative directors/copywriters Chuck Rachford and Chris Roe and producer Will St. Clair.

Filming was directed by Erich Joiner at Tool of North America with editor Carlos Lowenstein at Whitehouse Post.

Bud Light Time To Cut The Cheese Bud Light is promoted in an online ad playing with euphemisms for flatulence. Set in a delicatessen two cheese makers talk about the cutting the cheese – timing,

Bud Light Time To Cut The Cheese Bud Light is promoted in an online ad playing with euphemisms for flatulence. Set in a delicatessen two cheese makers

Bud Light – Cut The Cheese

Category: commercial

Summary: Deli employees discuss cutting the cheese.

Description

This spot opens with one deli worker putting the closed sign in the window while telling another employee Dave, “The day’s over time for Bud Light”. Dave responds that he can’t enjoy one just yet, because he has “to cut the cheese”. Dave proceeds to remove a large cheese wheel from a refrigerated case and prepares to do some cutting. The two then discuss when to cut it and about woman cutting the cheese. A third employee, holding a loaf of French bread, interrupts them and declares, “Hey guys I’m going to be in the back. I’m going to pinch a loaf”. As Dave is struggling to work the blade through the cheese the first employee pull’s his finger to help him easily cut the cheese. After Dave finishes up with the cheese he takes off his apron and as he heads for the door states, “I have to run, gotta drop the kids off at the pool”.

splendAd.com – Bud Light – Cut The Cheese