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The Keychain To Success: How Berner Built A Half-A-Billion Dollar Cannabis Empire
Photo by Farid – https://www.instagram.com/farid/
When one of Berner’s famed Cookies cannabis dispensaries was looted in late May, the world-known rapper turned marijuana mogul responded in the most humane way possible.
He was not enraged, or worried about the financial losses. Instead, he empathized with the protesters, who were reacting to decades of racially driven police violence and abuse.
“It’s extremely unfortunate what happened to our store tonight on Melrose. But as a human living in the world we’re living in today, I cannot expect anything less until justice is served,” Berner said in a video on Instagram, only moments after the looting took place. “We can rebuild our store, but you cannot bring someone back to life.
“With that being said, we stand with what is going right now in the world. A statement needed to be made. All I say is, I pray everyone stays safe and protects their family in a time like this,” he continued. “How can I worry about a store when there is so much more going on in the world right now? So much hate, so much anger, so much pain, and a lack of justice.”
During a recent, exclusive conversation, Berner added, “I stand by the people. I’m sick of being scared, sick of people being profiled, people being killed for no reason, with no justice.”
Strong statements from someone who’s watched more than a million dollars in (uninsurable) product being stolen from his business. It is safe to say this level of authenticity and humanity are part of what have made Berner’s Cookies a half-a-billion-dollar business that really resonates with customers, driving them to line up for hours to shop whenever a new store opens.
In an exclusive interview, Berner talks cannabis, success, family, international expansion, social justice, and much more.